Rachel Michelson is a
Senior Product Designer

Currently

Senior Product Designer at ExpertVoice ↗

& an AI-enabled developer

Living in Brooklyn, NY after graduating with a B.S. in Computer Science from Columbia University

About

I design ecommerce experiences that make shopping easy and delightful, using systems thinking, AI tools, and code to bring ideas to life.

$1.2Mestimated GMV driven through design
in the past year.

1,582 hourssaved per year through internal tools
and smarter workflows.

27 projectsshipped and counting — with a few developed by me!

Filtering

Ecommerce · Product discovery

A clearer, more intuitive way for shoppers to narrow a catalog and find the products that fit their needs.

+0.74% tot. annual GMV^**Expected to increase as remaining work ships.

AI Q&A

Ecommerce · AI-assisted shopping

Helping shoppers get useful, relevant answers as they explore products and make more confident decisions.

+20% order rate^**adjusted

Empty Cart Banner

Ecommerce · AI-enabled development

Designed + developed by me with Claude

An empty-cart experience that turns a dead end into a helpful next step.

Redirect Optimization

Ecommerce · Product detail page

Reworking a pivotal product-page experience to make decisions feel simple & trustworthy.

I design ecommerce experiences that make shopping easy and delightful.

I bring clarity to complex product ecosystems—from the tools behind a shopping experience to the moments customers see and use. I’m fluent in AI-assisted design tools and have written production code, moving rapidly from design to prototype to production